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Should Purpose be at the Heart of Your Business Strategy? - Press Release

People with Purpose (9780749476953)26th January 2017People with PurposeHow Great Leaders Use Purpose to Build Thriving Organizations

Should Purpose be at the Heart of Your Business Strategy?

From best-selling author Kevin MurrayPeople with Purpose explores the competitive advantage of having a compelling purpose at the heart of your business strategy, especially when combined with powerful values and a focus on relationships.

With case studies from more than 30 organizations, Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop resilience and deliver results - often from the very edge of disaster. These leaders, from companies such as Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic, share how they have articulated their purpose, values and goals to inspire engagement, loyalty and higher performance in their employees.

People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. The book also looks at the work of neuroscientists, bringing together evidence from around the world proving that purpose powers performance, and that purpose matters more in a digitally connected and transparent world.

Giving advanced praise for the book, Paul Drechsler, CBE, President of the Confederation of British Industry said “This book brings together the 'best of the best' when it comes to research and best practice on purpose, leadership, engagement and performance….Kevin offers a reminder of the immense power of audacious goals and the huge attraction of thriving over survival.” Anne Francke, Chief Executive of the Chartered Management Institute said that People with Purpose is “needed now more than ever. In uncertain times the best way for leaders to navigate is to find their own 'North Star' and help their people to do the same. People with Purpose shows you how to do just that.”

Sir Eric Peacock, Chairman, Just Loans PLC and Buckley Jewellery states “What a tour de force! I couldn't put it down and have re-read it a second time with so many great ideas to implement. If you want to lead with purpose, gain competitive advantage, and have a highly-engaged workforce, this is the book for you.” Meanwhile, Lord Stuart Rose, Chairman of Ocado commented that People with Purpose is “a practical guide to leadership and empowerment from people who have done it. It's a book I wish I could have read 30 years ago.”

About the author: Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years. He has interviewed more than 120 CEOs for his books and research, and has commissioned ground breaking studies to understand what most inspires employees. He is the author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 700 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KoganPage for information about new books and business insights from author experts.

For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Philippa Artus: partus@koganpage.com or +44 (0)20 7843 1939

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