- Business, Finance, Risk & Information Management
- Marketing & Public Relations
- Human Resources, L&D, Coaching & CIPD
- Logistics, Operations & SCM
- Employability, Careers & Entrepreneurship
- Online Learning
- About Us
- View All Books
View All Series
- Better Business English Series
- Business Success Series
- Chartered Banker Series
- Confident Series
- Creating Success Series
- Elite Student Series
- HR Fundamentals Series
- Market Research in Practice Series
- Marketing Science
- Myths Series
- New Tools for Business Series
- PR in Practice Series
- Strategic Success Series
- Ultimate Series
- View All Authors
The 30 Day MBA Series
The 30 Day MBA Series
About the Series
The 30 Day MBA Series demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money.
The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management.
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy.
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you.