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The Press Release Is Dead - Myths of PR Press Release
The Press Release Is Dead
The media ignores good news, PR is all Spin, Smokescreens and Lies; these are just a few of the widely-accepted myths that you are likely to have heard about the PR industry. But why have these misconceptions endured for so long, in spite of clearly demonstrable evidence on the contrary?
If someone outside of the industry thinks anything about PR, it is likely to relate to a variation of these concepts. However in reality, PR can do incredible things for businesses, causes and individuals, especially when professionals understand exactly what PR does, the impact it can have and how it can be effectively measured.
From the assumption that PR is a never-ending party to the more potentially damaging illusion that all publicity is good publicity, Myths of PR, the new book from Rich Leigh - one of the most exciting young communication experts in the UK - endeavours to shatter these widespread misconceptions and shed new light on essential PR methodology.
Engaging, anecdotal and research-led, this book uses popular myths about PR theory and practice as a vehicle for helping start-up owners, brand marketers, communications practitioners and students, to distinguish between fads and tried-and-tested PR method. Often propagated by the way the industry is reflected in the media and entertainment, Rich Leigh explores topics that readers can relate to, though many may have misunderstood until now.
Myths of PR is the first instalment of the Kogan Page Business Myths Series, which aims to banish misconceptions in business, enabling readers to understand the truth behind popular myths and become a successful, insight-led professional.
“At a time when the telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world.” Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor
“Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru.” Paddy Power, Head of Communications, Paddy Power Betfair
About the author: Listed in PR Week's 29 under 29 list and named one of 'the brightest young social media communicators' in the UK, Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. He created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns, and also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
Myths of PR- ISBN: 9780749479596, Price: £14.99 - is available to purchase from Kogan Page now. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.
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