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What Is Your Brand Personality? - Press Release

Corporate Brand Personality (9780749471378)

21st November 2016 - Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

What is your brand personality?

Customer experience and personality, are the two key forces to encompassing your brand. Having synergy between your standards and expectations is essential too.

Corporate Brand Personality, featuring a foreword by Sir Clive Woodward, helps managers and leaders create a powerful balance between corporate brand and human behaviour. Using a combination of Lesley Everett’s experience as CEO of Walking TALL and case studies from the Marriott Hotel Group and Water Wellbeing Group, the book shows the reader how to lead and engage people at every level within their organization to ensure consistent engagement with brand values.

Lorraine Vaun-Davies, Associate Programme Director at London Business School recommends Corporate Brand PersonalityShe states that "in a world of increasingly homogenous products & services the only key differentiator is the customer experience. The insights in this book make it a must read for those that want to understand how to achieve this".

More advance praise from Andrew Murphy, Executive Director of Retail at John Lewis Department Stores, "Lesley's book explores and articulates the under-pinning philosophy and practice of this approach in a compelling way which will, I hope, enable other leaders to unleash the power of their people to the benefit of their brand".

About the authorLesley Everett is an internationally acclaimed professional speaker and expert on Personal Branding and the human factor of corporate branding. A regular contributor to UK and US media, she has appeared many times on BBC News, Sky Business, CNN and CBS. She is an established author and Executive Brand Coach and was 2013-14 President of the Global Speakers Federation. Lesley is the creator of the globally recognised Walking TALL Methodology and is CEO of both Walking TALL Training & Consulting Inc. in the US and Walking TALL International in the UK. She is British and now lives in Monterey, California.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 700 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KoganPage for information about new books and business insights from author experts.

For a digital or hard review copy, a by-lined article or to arrange an interview with the author, please contact Philippa Artuspartus@koganpage.com or +44 (0)20 7843 1939

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