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B2B Marketing Strategy Press Release
Why B2B marketers should stop focusing on tactics
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, where customers are more in control of the buying process than ever before.
Yet with the wealth of new tools, technologies and channels now available, plus the added pressure to become ‘digital’, B2B marketers are finding themselves all too consumed by marketing tactics – instead of the outcome they want and need to achieve for customers.
Now, B2B Marketing Strategy, the new book from the award-winning marketing strategist Heidi Taylor, provides fresh insight into the challenges of this new environment, offering readers a unique framework and practical methodology for debunking the myths and developing an effective B2B marketing strategy.
Based on three phases of thinking, doing, and being different, B2B Marketing Strategy takes a thought-provoking and comprehensive approach to confronting and refuting the many fallacies now dominating the current state of B2B marketing.
Packed with real-world case studies and practical, actionable insights, this book will change the perspective of any B2B marketer, to make B2B marketing memorable in the hearts and minds of their customers, and create lasting engagement.
Joel Harrison, Editor-In-Chief at B2B Marketing, praised the way Taylor ‘bravely disassembles some of the key myths and fallacies that too often dominate thinking today, reasserts why many of the marketing challenges are perennials, and explains why we need to get back to the fundamentals of our profession. If you’re a committed B2B marketer, this book is certain to challenge, inform and ultimately reinvigorate your approach – it’s a thoroughly worthwhile investment in your career.’
Katryna Turner, Board Member of the Business Marketing Club, also described Taylor as ‘a mentor to the next generation of marketing professionals’ and to ‘give a copy of this book to every B2B marketer you know.’
---- Notes to Editor -----
Marketing & PR: For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.
About the author: Heidi Taylor is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has won two awards at the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards, including the coveted overall Marketer of the Year.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
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