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Why is the concept of travel so appealing? - The Escape Industry Press Release
26th September 2017 - The Escape Industry, How Iconic and Innovative Brands Built the Travel Industry
Why is the concept of travel so appealing?
The idea of travel is universally attractive. From nineteenth century trailblazers like Thomas Cook and The Ritz, to today’s innovations such as TripAdvisor, Couchsurfing and Airbnb, the evolution of travel has made the opportunity for fun, engaging branding and marketing limitless.
Glamour and appeal aside, travel is also a hugely competitive, multi-million pound industry that marketers from all sectors can learn from. Whether it's mass consumer travel, business, adventure travel or specialist and niche interest, the ‘escape’ industry has been impacted as much by technology as it has by the changing habits and desires of travellers themselves.
Now providing insight into the cutting-edge of this fascinating sector, the new book by Mark Tungate, The Escape Industry, explores the most famous and innovative travel brands and what has enabled them to survive the industry’s utter transformation since the start of the 21st century.
Examining the digital transition for both consumers and providers, plus a ground-breaking report from the final frontier and space tourism, The Escape Industry is a lively read full of incidents, anecdotes and unexpected encounters. Whether you’re a marketing or branding professional, travel and tourism student, or simply interested in travel, this book will take you on a journey across the globe and to the heart of the most rapidly changing, innovative business.
Claire Bridges, founder of Now Go Create and author of In Your Creative Element, praised the book, saying ‘Mark Tungate's brilliant book takes the reader on a grand tour of the history of the brands and experiences that have shaped the travel landscape we now take for granted.’
Jean-Pierre Soutric, Senior Vice President Sales and Marketing, Oetker Collection supported this: ‘Yesterday's world of travel - palatial hotels, elegant air transportation and class-act cruising - set standards of service and etiquette that have surprisingly survived to this day. But now guests and passengers require impeccable service and facilities in an atmosphere of no-tie freedom. Mark Tungate takes us on a fascinating journey through this evolution, via interviews with the proud heirs of the golden age of travel.’
---Notes to Editor---
Marketing & PR: For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.
About the author: Mark Tungate is a British journalist based in Paris. He is the author of several books, including Fashion Brands and Adland. His articles have appeared in publications including Campaign, Advertising Age, The Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum and is editorial director of the Epica Awards, where specialist journalists celebrate excellence in design, advertising, PR and branded content. He lectures on advertising and branding at universities and conferences globally.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
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