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Experiential Marketing press release

Experiential Marketing (9780749480967)

16th November - Experiential Marketing, A Practical Guide to Interactive Brand Experiences

Why just creating a live event is no longer enough

A unique, immersive experience allows businesses to generate a surge of brand engagement. Now, the second edition of Experiential Marketing by Shirra Smilansky, highlights exactly how immersive brand experiences are revolutionizing brand engagement, providing clear, practical guidelines on how to magnify experiential marketing strategies to a powerful new level.

Emphasizing that experiential marketing is not just about creating a live event, this second edition cuts through the jargon to pinpoint exactly where the innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results.

Featuring chapters on the digital experience and merged realities, the experience economy and the explosive ‘pop-up’ phenomenon, Experiential Marketing analyses the latest industry advances and offers cutting-edge techniques to integrate experiential marketing in any strategy.

Accompanied by a digital toolkit of downloadable resources and a wealth of case studies, this book will provide strategic decision makers with the unique competitive advantage they need to succeed in this vibrant new era of marketing.

Kevin Jackson, Editor-In-Chief of Live Communication Magazine described the book as ‘essential reading for any modern marketer’ adding that ‘this book is amazing. It’s more than just a how-to guide – it’s also a “what is” and a collection of great case studies. Need guidance or inspiration? Look no further.’

Hamish Millar, Marketing Manager at Pernod Ricard UK, also praised the book as ‘a very clearly written and inspiring guide, demonstrating a unique approach to integrated experiential marketing that carefully explains the methodology in a concise and effective manner’.

---- Notes to Editor -----

Marketing & PR: For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925. 

About the author: Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is the Co-founder of an MA degree 'Experiential Meets Digital' and former Visiting Professor at London Metropolitan University. With over 15 years in the industry, Shirra is an impactful thought-leader, entrepreneur and innovator in experiential marketing, co-founding her first company BlazinStar Experiential back in 2003.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.


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