Adaptability tells you all you need to know about the art of strategy in a series of powerful survival rules. Real-world examples from the top 50 brands bring the rules to life.
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity emerging from the slums. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.
This is a book of our times and the call for adaptability could not be clearer or more urgent. Whether we can respond with clarity and purposefulness is up to us but Mckeown's book gives many clues and clear and helpful examples of those who have succeeded (and failed) to do exactly that. I came away from reading this with a sense of both urgency and hopefulness; and without doubt a more certain view that I can, and must, create more opportunities at work to adapt to the enormous changes facing our industry and economy. I love the idea of 'learning fast'!
George Kelsey, Chief of Innovation at The Royal Bank of Scotland Group
Max Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth About Innovation.