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Innovation and Best Practice
for Business Success

Established 1967



CRM in Financial Services

CRM in Financial Services

A Practical Guide to Making Customer Relationship Marketing Work

Merlin Stone, Bryan Foss

£95.00

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

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About the book

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.



Book Details

  • EAN: 9780749436964
  • Edition: 1
  • Published: 14th June 2002
  • Hardback
  • Dimensions: 234x156
  • 480 pages

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