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Do Your Own Market Research

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
    Paperback£19.99
EAN: 9780749426521
Edition: 3
Published:
Paperback
Format: 216x136
160 pages
    About the book

About the book

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.
However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think.
The authors cover a number of essential topics including:
- What market research is
- Planning a project
- Desk work
- Fieldwork
- Telephone interviewing
- Face-to-face interviewing
- Data analysis and reporting
- Buying market research
Do Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.

About the authors

Paul Hague

Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his books share a wealth of practical experience and expertise. Paul Hague's clients include some of the largest corporations in Europe and the United States. He is a Visiting Fellow at Manchester Metropolitan university and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.

More about Paul Hague