How to Prepare a Business Plan shows you how to write a clear, logical and compelling business plan, put together a cash flow forecast, expand your business, plan your borrowing and monitor your progress.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth.
Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress.
The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
Still the best book available on the subject.
The Bookseller's Review of Business Books
Ideal for entrepreneurs and decision-makers in SMEs. Highly recommended.
George Cox, former Director General, Institute of Directors
Edward Blackwell is a consultant on small business affairs and as a former accountant, he ran his own business for many years. He is the author of several Kogan Page books, but is best known for this one which, since the first edition, has been translated into several different languages.
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