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Innovation and Best Practice
for Business Success

Established 1967

Instant Creativity

Instant Creativity

Simple Techniques to Ignite Innovation and Problem Solving

Brian Clegg, Paul Birch


This book is an easy-to-use action kit bursting with exercises that will help everyone to find fresh ideas and solutions, and to make the most of their creativity.

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About the book

Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers.

Table Of Contents

    • Chapter - 01: Why Creativity?;
    • Chapter - 02: Creativity primer;
    • Chapter - 03: The techniques;
    • Chapter - 04: Techniques 1 – What’s the question?;
    • Chapter - 05: Techniques 2 – What’s the answer?;
    • Chapter - 06: Other sources

Book Details

  • EAN: 9780749448677
  • Edition: 1
  • Published: 3rd December 2006
  • Paperback
  • Dimensions: 216x138
  • 192 pages

About the Author

Brian Clegg is Director of Creativity Unleashed Ltd training in business creativity, customer service and personal/team development. He is a Fellow of Royal Society of Arts and has Masters degrees from Cambridge and Lancaster Universities. He has contributed to a wide range of magazines (eg. Professional Manager, Good Housekeeping, Computer Weekly, BBC History) and has written over 20 books, translated into 10 languages. They have previously co-authored Business Creativity, Imagination Engineering, DisOrganization, Instant Teamwork and Crash Course in Creativity.

Paul Birch is Director of VisionJuice, a creativity and organisational change consultancy. During an 18 year career at BA he took a billion pounds out of the cost base as Head of Business Planning; and as the company's first Corporate Jester, he challenged the set thinking that permeates most modern organisations. He is a visiting lecturer at Henley Management College and Oxford University and has written nine books on creative thinking, organisational change, teamwork and leadership.

Brian Clegg

Paul Birch