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Litigation PR

A Practical Guide to Managing Reputations in Legal Disputes

Excel in this unique branch of PR by learning to manage reputations during litigation and build a narrative that appeals to the press while respecting the legal process.
EAN: 9781789667332
Edition: 1
Format: 234x156
280 pages

About the book

Become an expert in one of the newest, most dynamic branches of PR, and develop the skills to manage reputations during legal disputes through key communication processes.

Often pure legal advice is at odds with pure PR advice, so litigators increasingly need a good feel for the balance between the priorities of the law and reputation management, just as specialist litigation PR experts must understand the legal reporting restrictions, the finer details of the case and the client's wider objectives. Written by a recognized legal expert, Litigation PR is an essential handbook for PR and communications professionals to this unique and challenging area.

Highly practical in approach, Litigation PR emphasizes the importance of building and maintaining a compelling narrative that appeals to the press while still serving their legal aims. Featuring numerous fascinating international case studies, it gives clear guidance on establishing a communications strategy that will act as an anchor throughout the entire litigation process, from first claim to judgement day. It will also help all PR practitioners work in harmony with litigators and clients to ensure that reputational damage is contained, and that the client will win in the court of public opinion regardless of what happens in the courtroom.

About the authors

Tim Maltin is a recognized expert in Legal and Litigation PR and Reputation Management. Based in London, UK, he runs his own agency, Maltin PR and was previously Chairman of City PR firm Lehmann Communications. He is ranked in Chambers and Partners for his litigation support work and is a regular contributor to industry publications on PR matters, including the Legal 500 Litigation Country Comparative Guide. A holder of the CIPR's Communications Award for Excellence, he was named 'Outstanding Individual of the Year' at the Citywealth Brand Management and Reputation Awards in 2019.