Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from 'Marketing' magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.
For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these and represents Bird's renowned ability to entertain while educating his readers.
But Bird is not just some hack pontificating on the vagaries of the marketing industry - he is one of its most successful and practised masters. He is the man of whom David Ogilvy said, 'Drayton Bird knows more about direct marketing than anyone in the world'.
You'll find it easy to be seduced by Bird's witty and irreverent observations, but don't be fooled - this man has a serious mission. We may laugh along with him at his hilarious descriptions of marketing missteps and lunacies, but his razor-sharp observations make for sound lessons to be learnt by any marketer.
You may choose to dip into Marketing Insights and Outrages purely for its entertainment value, but be warned: you'll be provoked and, above all, impressed by Bird's unrivalled know-how.
Drayton Bird has 40 years' experience as copywriter, client, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather. Today he runs the Drayton Bird Partnership, which handles marketing activities for clients large and small. An internationally celebrated speaker, he is also the author of two best-selling books, the classic Commonsense Direct Marketing and How to Write Sales Letters that Sell (both published by Kogan Page).