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No Fear Finance

No Fear Finance

An Introduction to Finance and Investment for the Non-Finance Professional

Guy Fraser-Sampson


For anyone looking to grasp the underlying principles to modern finance and investment vehicles, No Fear Finance removes the potential uncertainty surrounding numbers and calculations and offers a clear, accessible and straightforward assessment of the terms, definitions and inter-relationships that support finance industries around the world.

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About the book

No Fear Finance is an accessible guide to the essentials of the finance and investment sectors for individuals who may be approaching the subject for the first time, or who are coming to it from a non-finance background. Covering the fundamentals of finance - including an overview of business finance, the basics of accountancy, financial risk and investment vehicles - the book removes much of the fear experienced by many people when confronted with complex financial issues, and enables them to gain a clear understanding of the basic principles of finance, to which more complicated financial models can then be applied.

Online supporting resources for this book include downloadable PDFs of supplemental figures.

Table Of Contents

    • Chapter - 01: Learning about finance;
    • Chapter - 02: Types of business;
    • Chapter - 03: How business is financed;
    • Chapter - 04: Accounting basics (1): the balance sheet;
    • Chapter - 05: Accounting basics (2): the profit and loss account;
    • Chapter - 06: Working capital and further financial analysis;
    • Chapter - 07: The time value of money;
    • Chapter - 08: Special uses of discounting;
    • Chapter - 09: Risk;
    • Chapter - 10: Return;
    • Chapter - 11: Bonds (1): basic principles;
    • Chapter - 12: Bonds (2): discounting, redemption,pricing and valuation;
    • Chapter - 13: Equities;
    • Chapter - 14: Alpha and beta:active and passive investment;
    • Chapter - 15: Derivatives (1):futures and options;
    • Chapter - 16: Derivatives (2): swaps, futures, options and how to use them;
    • Chapter - 17: Capital markets and M&A transactions: events in the corporate life-cycle;
    • Chapter - 18: Asset allocation


An ideal introduction to the subject of finance for students. Buying a copy for every sixth form student in the country might just go some way to helping future generations leave our economy in less of a state than the current generation of leaders have. This book will also prove to be useful for a range of other people. It makes a good reference guide for finance professionals such as myself and a decent primer for those who work in non-finance industries but might need to get a better grasp of the subject matter for their job.
The Weekend Book Review on UK-Analyst


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Book Details

  • EAN: 9780749463878
  • Edition: 1
  • Published: 3rd September 2011
  • Paperback
  • Dimensions: 240x170
  • 264 pages

About the Author

Guy Fraser-Sampson designs and teaches a number of investment modules at Cass Business School in the City of London. Previously, he ran the international operations of a leading American fund manager, and served as an investment controller with the Abu Dhabi Investment Authority. He has also conducted training and consultancy assignments for a number of clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Guy is the author of a number of best-selling finance titles, including Private Equity as an Asset Class and Multi-Asset Class Investment Strategy.

Guy Fraser-Sampson