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Strategic Partnering

Strategic Partnering

Remove Chance and Deliver Consistent Success

Luc Bardin, Raphaël Bardin, Guillaume Bardin


Strategic partnering today is a hit and miss process that fails far more times than it succeeds. This book provides a model that takes out chance and returns a near 100% success rate for any business.

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About the book

Strategic Partnering - remove chance and deliver consistent success - is designed to take the guesswork out and provide you with a ground-breaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from the partnering process and help you target 100 per cent success.

Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value added relationships within your organization, then this book could be the 'vade mecum' to the development of your successful strategic partnering strategy and prove deeply 'transformational' to the way you think about, run and create value in your organization or business.

Table Of Contents

    • Chapter - 01: Introduction: Strategic partnering as a system;
    • Chapter - 02: Setting up an enterprise partnering strategy;
    • Chapter - 03: Designing a ‘100 per cent success’ strategic partnership development model;
    • Chapter - 04: Selecting the best strategic partners;
    • Chapter - 05: Establishing a winning strategic partnering organization;
    • Chapter - 06: Developing world-class strategic partnering human capital;
    • Chapter - 07: Building extraordinary partnerial relationships;
    • Chapter - 08: Forming a clear strategic partnership mission, ‘destination’ and plan;
    • Chapter - 09: Developing compelling partnership ‘value propositions’ and ‘offers’;
    • Chapter - 10: Navigating towards a successful strategic partnership;
    • Chapter - 11: Boosting performance with strategic partnerships;
    • Chapter - 12: Conclusion: Is your culture ready to drive strategic partnering success?


I have seen the framework presented in this groundbreaking book in action - it works. It provides a systematic approach to defining business ambition and setting standards of behaviour between partners. The tools for revealing personal biases and fostering mutual trust are essential mechanisms for shared success. Loaded with best practices, this is a must-read for every leader.
John Seifert, Chairman and CEO, Ogilvy & Mather North America

Our business requires strong partnerships to remain at the forefront of change. As we continue learning how to move our co-operations from a 'need' to a 'want', we have seen the methods of this practical guide achieve this. Strategic Partnering will prove key to the growth of any business through partnerships.
Stephen Odell, Executive VP Ford Motor Company and President EMEA

How strategic relationships are approached and optimized is increasingly key for global companies. When trying to manage multiple business interfaces and offers with the same counterparty across many geographies, a single disciplined approach becomes essential to operate effectively and maximize value for both parties. Strategic Partnering reflects BP's practical experience over a decade and provides important insights into how this can be achieved systematically and successfully.
Iain Conn, P Group Managing Director and Chief Executive Refining & Marketing

If you are a manager of critical relationships, then Bardin is a valuable addition to your thinking and provides useful guidance on structuring large corporate partnerships.
Andrew Armour, Andrew Armour's Benchstone Blog

Book Details

  • EAN: 9780749468804
  • Edition: 1
  • Published: 3rd November 2013
  • Hardback
  • Dimensions: 241x166
  • 352 pages

About the Author

Throughout his 35-year career, Luc has been a passionate proponent of strategic thinking and flawless execution across the many relationships and businesses he has led. A Group Vice President for more than 10 years, Luc has been Group Chief Sales & Marketing Officer of BP plc from 2007 until now. He founded and has led BP's "Strategic Accounts" division since 2002, building and growing strategic partnerships with passenger and commercial vehicle OEMs, mining, retail, logistics, technology and other leading global institutions. This has included BP's first tier partnership with the London 2012 Olympic Games and Paralympic Games. Building deep value-generating partnerships has been at the heart of Luc's career. He is committed to helping organizations and people break through the limitations of vertical silos and, by operating more horizontally and entering alliances, to build different, transformational, strategic value opportunities.

Luc Bardin

Raphaël Bardin

Guillaume Bardin

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