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Innovation and Best Practice
for Business Success

Established 1967

Strategic Planning

Strategic Planning

How to Deliver Maximum Value through Effective Business Strategy

Robert Wittmann, Matthias Reuter


Strategic Planning shows readers how to create strategies which add value to a business and how to implement them within that business. The planning of future business strategies is also explored. The book explains concepts such as value based management, competitive advantage, strategic evaluation and risk management.

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About the book

Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company.

Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage. This thorough guide then goes on to demonstrate how to implement and evaluate strategy, how to manage your team and how to manage future risks to your business.

Including key questions, pro-active workshops, useful tips and further reading, Strategic Planning is an essential guidebook, whether you are looking for advice about factors to consider when putting together a business plan - or whether you are responsible for the overall strategic direction of the business.

Table Of Contents

    • Chapter - 01: The entire model – An integrated understanding of strategy;
    • Chapter - 02: Value based management – Creating a successful organization;
    • Chapter - 03: Environment and positioning – Identifying opportunities and risks;
    • Chapter - 04: Offer and marketing – Focusing customer advantage;
    • Chapter - 05: Knowledge and competences – Establishing strategic strength;
    • Chapter - 06: Value chain and organization – Delivering competitive advantages;
    • Chapter - 07: Measures and controlling – Managing implementation;
    • Chapter - 08: Leadership and mobilizing – Winning over employees;
    • Chapter - 09: Finance and evaluation – Measuring the value of strategy;
    • Chapter - 10: Opportunities and risks – Managing uncertainty;
    • Chapter - 11: Conclusion – Keeping the essentials in focus

Book Details

  • EAN: 9780749452339
  • Edition: 1
  • Published: 3rd May 2008
  • Hardback
  • Dimensions: 234x156
  • 192 pages

About the Author

Professor Robert G. Wittmann is Professor of Innovation Management at Ingolstadt University of Applied Sciences and partner in ADDventure Consulting GmbH, working with clients such as Audi, Metro, Siemens and Thyssen-Krupp.

Dr. Matthias P. Reuter is Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.

Robert Wittmann

Matthias Reuter