- Explains how to humanize your brand through storytelling, customer advocacy and effective influencers
- Describes how to engage customers and employees as brand ambassadors
- Features case studies and examples from social media giants such as Kim Kardashian and D J Khaled
- Evaluates the importance of AI and explains how marketers and bots can co-exist and thrive in a digital world
- Makes the case that every organization should replace their logo with a face and a name