Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost thought-leaders in the industry.
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.
Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as an industry professional you might not have realised that you needed.
Darren Ingram, business and communications consultant
The Management of Luxury is probably the only book the specialist working in luxury brand management would need to read to feel more prepared to tackle the challenges the luxury market poses, and be able to make more informed decisions.
An in-depth survey well suited to any business collection.
Midwest Book Review, The Bookwatch, The Business Shelf
The Management of Luxury is a collection of 26 articles written by 51 individual contributors from around the world, edited by Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke.
Benjamin Berghaus is Manager of the "Research Program for Luxury Brands" at the Institute of Marketing of University of St.Gallen (HSG), Switzerland.
Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management.
Sven Reinecke is Professor of Management, specialized in Marketing, at the University of St.Gallen (HSG), Switzerland, and Director of the Institute of Marketing.
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