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Think Up!

Make Better Decisions and Optimize Business Success

Reach optimal thought performance and overcome common thinking biases to bullet-proof business decisions.
EAN: 9781789665116
Edition: 1
Format: 216x138
208 pages

About the book

What if you could mindread and snoop around in the minds of the world's best business leaders? How do they think and can we somehow copy and paste their thought patterns to allow us to experience similar levels of business success? Thinking doesn't just happen. You have to train for it. And these legendary business minds have different thought processes from the rest of us.

There are many reasons why we don't reach optimum thought performance and we make the wrong decisions at work. We often rely on past experience, we listen to experts blindly or we let group thinking take over. The Sunday Times best-selling and Business Book Award winning author, Jonathan MacDonald, argues that you can train your mind to make better decisions to ultimately win at work. This book is a practical guide to thinking better, managing the most common biases and traps in judgement and putting in place a system to reach optimal thought performance.

Think Up! teaches you to pause your thinking muscle, develop an awareness of factors and influences on your decisions, and evaluate better paths and alternatives. With great examples of where companies and leaders have got it right by pausing and thinking, as well as spectacular failings in business decisions, examples include Microsoft, Virgin, Google and GE. Thinking shouldn't be an after-thought. Prioritise it and think up!

About the authors

Jonathan MacDonald

Jonathan MacDonald is a strategy consultant, keynote speaker and award-winning bestselling author. He has been creating and advising businesses for almost three decades including work with Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA. His various accomplishments include devising and rolling out the Ministry of Sound's digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He is a highly rated speaker, a contributor to Forbes and a Sunday Times best-selling author. His last book won the Embracing Change category at the 2019 Business Book Awards.

More about Jonathan MacDonald