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Innovation and Best Practice
for Business Success

Established 1967

You Can Do It Too

You Can Do It Too

The 20 Essential Things Every Budding Entrepreneur Should Know

Rachel Bridge


You Can Do It Too brings together the collective wisdom of successful entrepreneurs in the form of 20 essential elements to focus on when starting up a business, illustrated by real-life entrepreneurial stories.

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About the book

Starting up your own business is one of the most exciting and fulfilling things you can do - and it can make you extremely rich. But how do you get it right?

You Can Do It Too which brings together the collective wisdom of successful entrepreneurs in the form of 20 essential things you must do when starting up a business such as: choose the right name, get a mentor, protect your idea and build a great team. Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how you can incorporate it into your own business venture.

You Can Do It Too is your first step to starting your own successful business. It is an inspirational masterclass for all budding entrepreneurs.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Find a niche;
    • Chapter - 02: Choose a good name;
    • Chapter - 03: Be clear what you are trying to achieve;
    • Chapter - 04: Get a mentor;
    • Chapter - 05: Do proper research;
    • Chapter - 06: Find a business that can be scaled up;
    • Chapter - 07: Protect your idea;
    • Chapter - 08: Make sure the numbers add up;
    • Chapter - 09: Get your timing right;
    • Chapter - 10: Test your commitment;
    • Chapter - 11: Learn to love technology;
    • Chapter - 12: Think twice before parting with equity;
    • Chapter - 13: Don’t assume your customers will find you;
    • Chapter - 14: Think big;
    • Chapter - 15: Make it easy for luck to strike;
    • Chapter - 16: Learn how to sell;
    • Chapter - 17: Start networking;
    • Chapter - 18: Build a strong team around you;
    • Chapter - 19: Learn from your mistakes;
    • Chapter - 20: Accept that it will always take longer than you think

Book Details

  • EAN: 9780749460549
  • Edition: 1
  • Published: 3rd April 2010
  • Paperback
  • Dimensions: 216x138
  • 192 pages

About the Author

Rachel Bridge is the Enterprise Editor of The Sunday Times . She writes the 'How I Made It' column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and My Big Idea, (both also published by Kogan Page).

Rachel Bridge

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