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30 Second Challenge - Negotiation for Purchasing Professionals

12th April 2014 | Jonathan O'Brien

In this video, Jonathan O'Brien demonstrates how he can help you deliver effective negotiations through his award winning book

Finding it a challenge to consistently deliver effective negotiations?

Negotiation is a difficult yet critical aspect of effective purchasing. In fact, sales people receive 10 times more skills training in negotiation than purchasers.

In this video, we challenged Jonathan O'Brien to summarise in only 30 seconds why Negotiation for Purchasing Professionals is essential reading for establishing winning negotiations.

Ready to acquire the negotiation tools and tactics that will transform your ability to secure winning outcomes? Buy Negotiation for Purchasing Professionals now.

What the experts say

Highly effective negotiation skills are an essential element of a purchasing professional's toolkit. The book provides a novel, detailed and comprehensive approach to the art of negotiation in a practical, easy-to-digest format. - Gerry Tominey, CPO, Associated British Foods

I suspect it will become a classic of our profession for many years to come. - Peter Smith, Spend Matters UK/Europe
This book is groundbreaking. Jonathan O'Brien is one of the world's experts in purchasing and negotiation strategy and this book presents vital information for purchasing professional's and other negotiators. The vital subjects of planning, communicating verbally and non-verbally, dealing with tactics and understanding those with whom we negotiate are covered in detail. - Professor John Potter, CEO, John Potter Global, Chartered Psychologist and Hostage Negotiator

A great source for the strategic sourcing professional in understanding and developing the skill of negotiation. With a comprehensive planning approach and a wealth of tactics, it can help transform even the most inexperienced of individuals into highly effective negotiators and ensure money doesn't get left on the table. - Bryan Fuller, Vice President Sourcing & Supplier Management, MasterCard Worldwide

If you are in a buying role, Jonathan's advice will increase your confidence and transform your ability to secure winning outcomes for business results as it has for us, even when up against a formidable opponent. - Joe Dudas, Vice Chair Category Management, Mayo Clinic


Logistics, Operations & Supply Chain Management

Kogan Page publishes groundbreaking books on logistics and transport, operations, supply chain management, and procurement. Our authors are leading thinkers in the field, sharing their insights from academia and industry. Follow us on Twitter @KPLogistics.

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