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Behind the Book - Why Negotiation Skills are Critical

12th April 2014 | Jonathan O'Brien

Jonathan O'Brien explains why negotiation skills are critical for purchasers and how to develop an effective approach

Highly effective negotiation skills are an essential element of a purchasing professional's toolkit. In this video, Jonathan O'Brien explains:

-How purchasers can get ahead of sales people through effective negotiation
-What are the secrets of success for delivering winning negotiations?
-What factors do we need to consider when negotiating across different cultures?
-How we can adapt our personality to deliver winning negotiations

Learn more in Jonathan O’Brien’s book, Negotiation for Purchasing Professionals. This book provides a step-by-step approach to delivering winning negotiations and getting game changing results.


Logistics, Operations & Supply Chain Management

Kogan Page publishes groundbreaking books on logistics and transport, operations, supply chain management, and procurement. Our authors are leading thinkers in the field, sharing their insights from academia and industry. Follow us on Twitter @KPLogistics.

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