We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Communications

Choosing the Right Tools for Conversion Rate Optimization (CRO)

31st May 2017 | Dan Croxen-John

In this video, Dan Croxen-John, co-author of E-Commerce Website Optimization, discusses how important your choice of tools is for CRO. 

Like this video? Subscribe to our YouTube channel.

About the Book

Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses.

Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimization agency with clients and offices around the world. Dan is a certified web analyst and a Fellow of the Institute of Direct Marketing.

From £16.66

Learn more

Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone