Choosing the Right Tools for Conversion Rate Optimization (CRO)
In this video, Dan Croxen-John, co-author of E-Commerce Website Optimization, discusses how important your choice of tools is for CRO.
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About the Book
Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses.
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimization agency with clients and offices around the world. Dan is a certified web analyst and a Fellow of the Institute of Direct Marketing.