We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

Danny Rogers on the Role of Content and Digital in Public Relations

23rd January 2017 | Danny Rogers

Danny Rogers, author of Campaigns that Shook the World, discusses the increasing role of digital in PR and the impact this has had. He also discusses the various definitions of ‘content’ and how, despite its apparent importance, not all content is good content.

Like this video? Subscribe to our YouTube channel

About the Book

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

From £12.49

Learn more


Marketing & Public Relations

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone

Featured Titles

Campaigns that Shook the World