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Danny Rogers on the Role of Content and Digital in Public Relations

Danny Rogers, author of Campaigns that Shook the World, discusses the increasing role of digital in PR and the impact this has had. He also discusses the various definitions of ‘content’ and how, despite its apparent importance, not all content is good content.

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About the Book

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.