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Do marketers need a new mind-set?

23rd November 2017 | Giles Lury

In this video Giles Lury, author of The Marketing Complex, explains why brands should avoid oversimplifying and embrace complexity.

The Marketing Complex enables marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands. 

Giles Lury is the Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation.

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The Marketing Complex