We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Business, Finance, Risk, Information Management

How to Implement Digital Strategy in Your Organization

22nd April 2015

The authors of Leading Digital Strategy describe the shift in perspective that occurs when an organization becomes truly digital; a shift that can lead to a 30-60% increase in top-line sales.

Authors Chris Bones and James Hammersley explain how to use digital strategy to understand the customer better. Their process of implementing e-commerce is one of organizational change whereby the organization becomes truly digital. True digital strategy allows you to stand at the customer’s point of purchase, which in itself is very powerful, and informs how you build and test customer insight platforms. Companies who use this approach successfully are reporting a six-month impact of between 30 and 60% in top-line sales.

You can order Leading Digital Strategy at 25% off the RRP of £19.99 when you enter the code LDST25 at checkout on this site. This offer is valid until the end of May 2015. 


Business, Finance, Risk, Information Management

Our range of management and leadership books combine the skills and experience from leading authors with practicality, detailed case studies and best-practice methodology. Read by business leaders worldwide, our books help managers to make informed decisions based on the latest expert thinking. FREE UK/US delivery on all orders.

Go to zone

Featured Titles

Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

From £16.66