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How to Implement Digital Strategy in Your Organization

22nd April 2015

The authors of Leading Digital Strategy describe the shift in perspective that occurs when an organization becomes truly digital; a shift that can lead to a 30-60% increase in top-line sales.

Authors Chris Bones and James Hammersley explain how to use digital strategy to understand the customer better. Their process of implementing e-commerce is one of organizational change whereby the organization becomes truly digital. True digital strategy allows you to stand at the customer’s point of purchase, which in itself is very powerful, and informs how you build and test customer insight platforms. Companies who use this approach successfully are reporting a six-month impact of between 30 and 60% in top-line sales.

You can order Leading Digital Strategy at 25% off the RRP of £19.99 when you enter the code LDST25 at checkout on this site. This offer is valid until the end of May 2015. 

Business, Finance, Risk, Information Management

The Kogan Page range of management and leadership books combines leading authors, practicality, detailed case studies and best-practice methodology. Our books are used by managers and leaders worldwide to make informed decisions based on the latest business thinking. Follow us on Twitter @KPMgmtLeaders.

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