Jonathan O’Brien on Supplier Relationship Management
25th January 2017 | Jonathan O'Brien
In this video, Jonathan O’Brien draws insight from his new book, Supplier Relationship Management, to answer important questions about SRM. He asks: how can the concept of an orchestra be applied to SRM? How do organisations make this happen in practice? How does SRM integrate with other strategic initiatives such as category management? and Why SRM should be an organisation-wide philosophy?