Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce
The authors of Leading Digital Strategy talk about their experience of working closely with senior commercial leaders of large companies. They found that these leaders were struggling to drive financial growth via e-commerce and digital. Despite their seniority, these leaders described themselves as ‘digital immigrants,’ and felt less confident when it came to stepping in and making a difference. Chris Bones and James Hammersley set out exactly how CEOS, COOs and Heads of Channel can use Leading Digital Strategy as the ‘how-to guide’ to help them make a success of their e-commerce.