Michelle Goddard – The Changing Data Landscape
In this video Dr Michelle Godard, Director of Policy and Standards at the Market Research Society, discusses the changing data and privacy landscape and how these changes impact people at an individual level.
Dr Michelle Goddard, along with Debrah Harding, Managing Director of the Market Research Society, is a contributor to The Market Research and Insight Yearbook. Their chapter, Digital World and Private Lives, reviews the current data and privacy landscape, the legislation which affects data and the impact it has on research, and an MRS initiative, Fair Data, which has been established to retain and regain trust in the data world.
An exclusive selection of case studies, The Market Research and Insight Yearbook challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.