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Nick Kendall Discusses How a Brand is a Community

25th January 2017 | Nick Kendall

In this video, author Nick Kendall explains how 21st-century brands should involve people, and create an engaged community.

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Highlighting that today's most successful agencies are those which are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice.

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Marketing & Public Relations

Keep up to date with innovation and best practice in marketing, branding, advertising and sales. We publish books and online supporting resources exploring the most current marketing trends, from gamification and artificial intelligence to experiential marketing, written by leading experts in the industry. Free shipping is available on all orders to the UK and US.

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