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Nick Kendall Discusses how a Brand is a Community

25th January 2017 | Nick Kendall

Nick Kendall, editor of What is a 21st Century Brand?, weighs in on the common theme in his new book: a 21st century brand is one that isn't presented AT people but INVOLVES people.

£39.99

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Marketing & Public Relations

Keep up to date with innovation and best practice in marketing, branding, advertising and sales. We publish books and online supporting resources exploring the most current marketing trends, from gamification and artificial intelligence to experiential marketing, written by leading experts in the industry. Free shipping is available on all orders to the UK and US.

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