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Nick Kendall Discusses How a Brand is a Community

25th January 2017 | Nick Kendall

In this video, author Nick Kendall explains how 21st-century brands should involve people, and create an engaged community.

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Highlighting that today's most successful agencies are those which are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice.

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