We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



Go to Marketing & Public Relations

Pro Copywriting Tip: Build a Prospect

31st March 2015 | Andy Maslen

Tip 1 of 12: Andy Maslen, author of Persuasive Copywriting, explains how to build a pen portrait to better understand your customer.

Want to learn more? Visit our YouTube Channel to watch Andy's 11 other pro copywriting quick video tips.

Save 20% when you order Persuasive Copywriting with discount code MKTPCB

£19.99

Andy Maslen, author of Persuasive Copywriting, explains how to build a pen portrait to better understand your customer in this first of 12 pro copywriting video tips

Buy now


Marketing & Public Relations

For over 40 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone