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Sell More by Making Your Prospects a Promise

6th July 2015 | Andy Maslen

Andy Maslen Explains How Promises Influence Customers and Prospects

Andy Maslen, expert copywriter and author of Persuasive Copywriting, explains that promises can be used strategically to engage and influence customers and prospects. By focusing on the desired outcome from your reader’s point of view you can better convince them of what life will be like after they've followed your advice.

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Persuasive Copywriting