We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

Sell More by Making Your Prospects a Promise

6th July 2015 | Andy Maslen

Andy Maslen Explains How Promises Influence Customers and Prospects

Andy Maslen, expert copywriter and author of Persuasive Copywriting, explains that promises can be used strategically to engage and influence customers and prospects. By focusing on the desired outcome from your reader’s point of view you can better convince them of what life will be like after they've followed your advice.

Save 20% when you buy Persuasive Copywriting with code MKTPCB

Buy now

£19.99

Buy now


Marketing & Public Relations

Keep up to date with innovation and best practice in marketing, branding, advertising and sales. We publish books and online supporting resources exploring the most current marketing trends, from gamification and artificial intelligence to experiential marketing, written by leading experts in the industry. Free shipping is available on all orders to the UK and US.

Go to zone

Featured Titles

Persuasive Copywriting