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What is Trust and Why Does it Matter?

In this video, John Blakey, author of The Trusted Executive, explains what trust is and what it means to businesses in a globalized, technology-enabled, diverse and increasingly sceptical world.

Through innovative coaching exercises, self-assessment exercises, inspirational interviews with international CEOs and underpinned by rigorous academic research, The Trusted Executive gives leaders the tools to build trust through three key pillars. Underpinning these pillars lie nine habits of trustworthiness; habits that will enable executives to deliver outstanding results, inspiring relationships and a positive contribution to society. 

John Blakey is a leading executive coach and board advisor working with CEOs and elite sport coaches around the globe. His business experience includes time as a Fast Track 100 entrepreneur, FTSE100 International Managing Director and Chair/Director of a number of voluntary organizations. He is a regular speaker at international business conferences and is an advisory board Chair for Vistage, the world's largest CEO membership organization. John is also one of two retained coaches by the Institute of Directors.