We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

Who owns your brand?

23rd November 2017 | Giles Lury

In this video Giles Lury, author of The Marketing Complex, asks the all-important question: does the company or the consumer own a brand?

The Marketing Complex enables marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.

Giles Lury is a Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation.

Save 20% with discount code VMKTMC20

From £16.66

Learn more


Marketing & Public Relations

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone

Featured Titles

The Marketing Complex