Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
CRM Project Management
Building Realistic Expectations and Managing Risk
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.
Not available in your region
EAN: 9780749438982
Edition: 1
Published:
Format: 234 x 156
240 pages
FREE UK and US delivery
Buying for your team?
Contact us for pricing
About the book
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
Buying for your team?
Contact us for pricing
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
Buying for your team? Contact us for pricing
FREE UK and US delivery (more info)
Related products
Related content
Get tailored expertise every week, plus exclusive content and discounts
For information on how we use your data read our privacy policy
Headless Content Management with Blaze