Innovation and Best Practice
for Business Success

Established 1967



Kogan Page is the leading independent global publisher of specialist professional books and content with over 700 titles in print. Founded in 1967, our award-winning work offers solutions for professional practice and academic achievement in both print and digital form. Our author base, which is part of some of the most prestigious academic institutions, international commercial organisations or professional associations, delivers high level, accessible, professional content to our readers in our key subject areas: Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Supply Chain, Entrepreneurship and Careers.


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This second edition of Marketing Accountability, now called Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that…

Published: 3rd October 2014

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Globalization, competition and recession have created an overwhelming pressure on organizations to deliver growth. This has often resulted in tough performance targets being pushed down the line. Hard-hitting…

Published: 3rd February 2015

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In today's ultra competitive job market, only the best prepared candidates have a chance of standing up to the competition and progressing through the various stages of the interview process. From the…

Published: 3rd July 2015

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