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About the Author

Hamish Pringle

Hamish Pringle is Director General of the IPA (The Institute of Practitioners in Advertising). He has over 26 years' experience in the advertising industry having run his own branding and marketing consultancy and worked for Saatchi & Saatchi amongst many others. He is also the author of Brand Spirit, Brand Manners and Celebrity Sells .

Books by Hamish Pringle

Spending Advertising Money in the Digital Age

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways…

Published: December 2011, Paperback,
EAN: 9780749463052

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