Title

Bite Studio - Visual Editor

Kogan Page USA

Your Basket (0)

Kogan Page

Kogan Page

Product Details

Distribution Channels

Julian Dent

£34.99

Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation.

Buy direct

Buy from Amazon

    Book Details

    ISBN: 9780749462697
    Edition 2
    Published date: 3 Jun 2011
    Paperback

    416 Pages
    Dimensions: 234x156mm
    Language: English

    View Resources

    About The Book

    Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

    Distribution Channels     covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

    Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery.

    Related Titles

    About The Author

    Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.


    Julian Dent


    Share this page

    Request Inspection Copy


    Inspection copies are available to teaching staff where an adoption would result in the sale of at least twelve copies. We are unable to send inspection copies unless you supply details of the courses for which you are considering the books. All books must be supplied to a work address and are subject to authorisation. Mandatory fields are marked *

    Please note: your email address will be only be used for the purpose of delivering the services outlined above. If you would like to subscribe to our emails, please tick the boxes below.

    Please allow 28 days for delivery. Orders for books not yet published or temporarily out of stock will be recorded and supplied as soon as they are available.

    Read our terms and conditions and privacy policy.

    PageId: 3240 UserId: 5