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About The Book

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company Employee Engagement and Communication Research covers everything you need to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and action to make your project a success.

Press Quotes

Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action

From her long and extensive background in research in both the UK and US, Susan Walker has written an excellent primer for anyone about to conduct any sort of employee research. Frankly, in this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe.

Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people's sense of being valued by the BBC doubled after our major cultural change programme.. Result!

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