Marketing & Sales
FEATURED PUBLICATION
Develop Your Marketing Skills
Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts in a practical »
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast-paced lives, professionals often find that they don’t have time to get to grips with the basics.
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is »
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the »
How to Plan, Structure and Write Survey Material for Effective Market Research
Questionnaire Design covers everything you need to know about
constructing the perfect questionnaire for your business. »
Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management will provide all marketing and
brand managers with a thorough understanding of the new rules of brand
management and how to put them into practice. »
Branding Style from Armani to Zara
Fashion Brands explores the popularization of fashion and
explains how marketers and branding experts have turned clothes and
accessories into objects of desire. »