Marketing & Sales
FEATURED PUBLICATION
International Communications Strategy
Developments in Cross-Cultural Communications, PR and Social Media
Published Price:
£30.00
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and »
International Communications Strategy is about the cross-cultural challenges currently facing business communicators and PR practitioners. The rise of emerging-market multinationals, China and India and offshoring are transforming the communication sector beyond recognition.
New channels of global communication are also being opened by the interactive web, bringing different communities across the world together instantaneously online and »
While "the price is too high" may seem like a
Retailization reveals how successful brands survive in a
retail environment dominated by powerful retailers and knowledgeable
shoppers, and provides practical advice on how brands can realize their
full retail potential. »
Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to »
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these »
Winning Case Studies and Strategies for Retailers and Brands
Published Price: £14.99
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world’s most successful brands sell themselves to today’s increasingly demanding »