Kogan Page publishes market-leading books on all areas of sales and marketing - from market research and marcoms to digital marketing, sales management and how to close a deal. If you work in sales and marketing, these affordable and practical books will help you.
Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on »
This book is the perfect catalyst to creating the excellent customer service that will interest and satisfy your customers, prompt orders, develop loyalty and cement customer relationships... and thus increase profits.
Understanding your customers is essential if you would you like to deliver remarkable results and get repeat orders and referrals. This book is for »