Marketing & Sales
FEATURED PUBLICATION
Effective Customer Care - Creating Success series
Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on »
This book is the perfect catalyst to creating the excellent customer service that will interest and satisfy your customers, prompt orders, develop loyalty and cement customer relationships... and thus increase profits.
Understanding your customers is essential if you would you like to deliver remarkable results and get repeat orders and referrals. This book is for »
Branding provides a concrete link between a company and
How to Increase Purchase Decisions at the Point of Sale
Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing »
How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The »
The Past, Present and Future of Luxury Brands
Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and »
Transforming Your Business Through Collaborative Customer Partnerships
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with »