For all the glories of world commerce, they are nothing without the structure to support them. Combining leading authorship with detailed case studies, Kogan Page provides you with cutting-edge thinking on the key issues affecting transport and logistics today.
Distribution Channels explains to readers how to get their products and services to market through the best routes or distribution »
This book explores the way in which a business can make money from its distribution activities through a thorough understanding of all the different business models - and explains why business models are so important. It also provides key information about all of the partners involved in the distribution chains, including distributors, wholesalers, final tier channel players and retailers. »