About The Author
Books By This Author
£21.99The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. Public R...Published Nov 2003, Paperback,
ISBN: 9780749433819£24.99Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan...Published Jun 2010, Paperback,
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review.
Become An Author
Kogan Page is always seeking to attract new authors. If you have a proposal you wish us to consider, this section tells you how to do it.Read More