Anne Gregory

About The Author

Anne Gregory

Anne Gregory is one of the leading academics in public relations in the UK. Anne is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University.

Before becoming an academic, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of Public Relations in Practice and author of Planning and Managing Public Relations Campaigns also in this series, published by Kogan Page.

Books By This Author

Public Relations in Practice
£21.99

The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. Public R...

Published Nov 2003, Paperback,
ISBN: 9780749433819
Planning and Managing Public Relations Campaigns
£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan...

Published Jun 2010, Paperback,
ISBN: 9780749451080

Featured Title

Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review.
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