About The Author
Mark Tungate
Books By This Author
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Media Monoliths
£16.99In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant bra...Published Oct 2005, Paperback,
ISBN: 9780749444785Branded Male
£19.95The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regula...Published Feb 2008, Hardback,
ISBN: 9780749450113Luxury World
£19.95The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a mult...Published Oct 2009, Hardback,
ISBN: 9780749452636 -
Branded Beauty
£19.99Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the ye...Published Oct 2011, Hardback,
ISBN: 9780749461812Fashion Brands
£19.99Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within t...Published Oct 2012, Paperback,
ISBN: 9780749464462Adland
£24.99Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author...Published Jul 2013, Paperback,
ISBN: 9780749464318
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