About The Author
Markus Stahlberg
Books By This Author
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Shopper Marketing
£29.99The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has at...Published Feb 2012, Hardback,
ISBN: 9780749464714Multi-Channel Marketing Ecosystems
£29.99With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, p...Published Nov 2013, Paperback,
ISBN: 9780749469627
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