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About The Author

Martin Lindstrom

Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page).

Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world.

He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Books By Martin Lindstrom



Praise and Reviews 'This is a must read book... Lindstrom provides fascinating stories taking you into the mental and em...

Published Oct 2004, Paperback,
ISBN: 9780749442842

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    Brand Sense


    That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in...

    Published Apr 2010, Paperback,
    ISBN: 9780749460570

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      Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwas...

      Published Jan 2012, Paperback,
      ISBN: 9780749465049

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        Featured Title


        In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.

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        Become An Author

        Kogan Page is always seeking to attract new authors. If you have a proposal you wish us to consider, this section tells you how to do it.

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