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About the Author

Alden M Hayashi

Alden M Hayashi is a senior editor at MIT Sloan Management Review and a former editor with Harvard Business Review.

Books by Author

The 5 Paths to Persuasion

In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. Whether…

Published: May 2007, Paperback,
EAN: 9780749449940

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