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Expert Insights

Latest books in Marketing & Sales

Latest insights in Marketing & Sales

How to Identify Behaviours that Will Become Mainstream and Those That Won't

Marketing & Sales, Behavioural Marketing, Branding Learn how to use the marginal behaviour beacons in order to understand which behaviours will make it into the mainstream, and which won’t.

Three Top Tips to Create a Seamless B2B Customer Journey

Marketing & Sales, Sales & Account Management, B2B Marketing Create a seamless B2B Buyer experience with these three tips from Antonia Wade on how to valuable buyer information.

Transform Your View of the Buyer Journey to Reach and Retain Clients

Marketing & Sales, Sales & Account Management, B2B Marketing Discover how to drive loyalty, transform the relationship between marketing and sales and optimize your B2B buyer journey.

Investing in Purpose

Why we Need the Buyer Journey Framework as Marketers

10 Expert Predictions on the Future of Social Media

How our Public Spaces Will Change in the Future

The Five Stages of Crisis Management

How Internal Communications Can Promote a Culture of Equity

Publishing soon

The Complete Copywriter (9781398613539)

Alan Barker £ 21.99

Buy Now

Sustainable Advertising (9781398613836)

Matt Bourn, Sebastian Munden £ 31.99