0 Items:

Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

xxlarge_9781398620506

Market and User Research Operations

Operationalize Customer Research for Scale and Impact

Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Publishing partner
EAN: 9781398620506
Edition: 1
Published:
Format: 234 x 156
312 pages

FREE UK and US delivery

Bulk buying for your team?
Contact us for exclusive discounts!

About the book

Looking to boost your research team's impact while cutting down on administrative overload?

Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.

You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands

Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.

Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value

About the authors

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.
  • Marsh has written the Swiss Army Knife of ResearchOps books. Market and User Research Operations is packed with ready-to-use templates and guides that turn ResearchOps theory into practice. Essential reading whether you're taking your first steps or you've been in ResearchOps for years.
  • Kate Towsey, Author of Research That Scales: The Research Operations Handbook (Rosenfeld, 2024)

Bulk buying for your team?
Contact us for exclusive discounts!

FREE UK and US delivery (more info)
Kogan Page GPSR

Bulk buying? Contact us for exclusive discounts!

Get exclusive insights and offers

For information on how we use your data read our privacy policy

EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR



Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy