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Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…

Published: 3rd November 2018

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Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

Published: 3rd November 2018

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Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…

Published: 3rd November 2018

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