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Kogan Page is the leading independent global publisher of business books and content with over 1000 titles in print. Founded in 1967, our award-winning work offers books and digital solutions for professional practice and academic achievement. Our author experts come from the most prestigious academic institutions, international commercial organizations and professional associations - they deliver high-level, accessible, professional content to our readers in our key subject areas: Business & Management, Skills, Careers & Employability, Human Resources & Learning & Development, Marketing & Communications, Logistics, Supply Chain & Operations, Digital & Technology, Thought Leadership, Accounting, Finance & Banking; Risk & Compliance.
Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…
Published: 3rd November 2018
Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
Published: 3rd November 2018
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…
Published: 3rd November 2018
